As a UX/UI designer, my role goes beyond creating screens — I design complete journeys. I start by planning and conducting user research, including interviews, surveys, and usability tests, to deeply understand real needs. From these insights, I help define user problems and map opportunities together with product and business teams.

I then structure flows, content, and screens to ensure clarity and usability, always grounded in accessibility standards. Using tools like Figma, V0.dev, and Lovable, I transform ideas into wireframes, interactive prototypes, and eventually high-fidelity designs. To guarantee scalability, I build and maintain components in a shared design system, creating consistency across products.

Collaboration is at the core of my process. I work closely with PMs, developers, analysts, QA, and stakeholders, ensuring alignment at every stage. I participate actively in design critiques, share feedback, and document decisions, flows, and component usage so the entire team stays connected.

I also bridge design with business goals by aligning solutions with KPIs and tracking their impact using metrics such as task success rate and NPS. Alongside this, I make sure all solutions follow WCAG accessibility guidelines, enabling inclusive experiences.

Finally, I bring a product perspective, contributing to prioritization and ensuring designs reflect the broader product vision. This combination of research, design, collaboration, and measurable impact is how I create value and deliver experiences that truly serve both people and businesses.